Act I was the diagnosis. This is the part where I have to prove it is our diagnosis to act on — that the belonging deficit is not just a sad fact about modern life but a demand curve pointing directly at our four walls.
I have also put the hardest question in the report right here, rather than burying it: if these people have just lost their jobs, who is going to pay for a gym membership? That objection is fair, it is the first thing any serious operator asks, and article 24 is my honest attempt to answer it. If the answer does not convince you, none of what follows will.