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Privacy Policy

We built this site to share ideas, not collect personal data. This policy explains exactly what happens when you visit.

Last updated: 10 April 2026

1. Who We Are

This website, The Belonging Economy, is operated by Shrab Singh. It is a content site for the fitness, leisure, and wellbeing industry, published at https://the-belonging-economy.com.

For privacy enquiries, contact Shrab Singh via LinkedIn.

2. What Data We Collect

2a. Analytics (Umami)

We use Umami, a self-hosted, privacy-respecting analytics platform. Umami collects:

  • Page views and navigation paths
  • Referring URL (how you arrived at this site)
  • Browser type and version
  • Device type (desktop, tablet, mobile)
  • Country-level location (derived from IP address)

Important: IP addresses are anonymised before any data is recorded and are never stored. Umami uses no cookies. No consent banner is required and none is shown.

Umami is hosted on our own server — no data is sent to any third-party analytics company.

2b. localStorage (Your Browser)

We store two items in your browser's localStorage:

  • Theme preference — whether you prefer dark or light mode
  • Access gate status — whether you have entered the access password for the Keynote page

These values are stored entirely within your own browser. They are never transmitted to our servers, never shared with third parties, and are not personal data. You can clear them at any time by clearing your browser's site data.

3. What We Do NOT Collect

We do not collect:

  • Your name, email address, or any contact details
  • Payment information (we have no e-commerce or subscriptions)
  • Personal profiles or accounts
  • Form submissions stored server-side (we have no server-side forms)
  • Any data that could identify you as an individual

4. Legal Basis for Processing (GDPR)

The anonymised, aggregated analytics data collected via Umami is processed on the basis of legitimate interest (Article 6(1)(f) UK GDPR / EU GDPR). Our legitimate interest is understanding how the site is used so we can improve it.

Because Umami does not use cookies and does not store personal data (IP addresses are anonymised), this processing does not require consent under the UK GDPR, EU GDPR, or the Privacy and Electronic Communications Regulations (PECR).

5. Data Retention

Anonymised analytics data is retained for 12 months, after which it is deleted. Because no personal data is stored, there is no individual retention obligation beyond this.

6. Third-Party Services

Google Fonts

This site loads fonts from Google Fonts (fonts.googleapis.com). When your browser requests a font file, Google may log the request including your IP address. This is a standard web request; Google’s own privacy policy governs that processing. If you prefer to prevent this, you can block requests to Google’s CDN via your browser or a DNS blocker — the site will fall back to system fonts.

No Other Third Parties

We use no advertising networks, no social media tracking pixels, no remarketing tools, and no third-party analytics services other than our self-hosted Umami instance.

7. Your Rights

Under UK GDPR and EU GDPR, you have the right to:

  • Access any personal data we hold about you
  • Erasure (“right to be forgotten”) of any personal data we hold
  • Portability of your data in a machine-readable format
  • Object to processing based on legitimate interest
  • Restrict processing in certain circumstances

Because we hold no personal data that could be linked to you as an individual, most of these rights are satisfied by design. If you have any concern or request, please contact Shrab Singh via LinkedIn.

8. Data Selling & Advertising

We do not sell, rent, or share any data with advertising networks or data brokers. We run no advertising on this site.

9. Governing Law

This privacy policy is governed by UK GDPR (as retained by the Data Protection Act 2018) and, for visitors in the European Union, by the EU GDPR. The site is operated from England and Wales.

10. Changes to This Policy

We may update this policy from time to time. The “Last updated” date at the top of this page will reflect any changes. Continued use of the site after changes are posted constitutes acceptance of the updated policy.

Questions? Contact Shrab Singh via LinkedIn.