Membership Revenue Modeller - The Belonging Economy

Important: This tool is a modelling aid based on the predictions and frameworks set out in The Belonging Economy research. All projections are illustrative estimates based on industry averages and the thesis developed in this research. They are not financial advice and should not be relied upon as the basis for any financial decision without independent professional guidance. The belonging economy transition is a prediction, not a guarantee.

1. Your Current Model

Enter your existing membership numbers. This is the baseline we will compare against.

Total Members

Current active paying members

Avg Monthly Fee (£)

Average across all membership types

Utilisation Rate (%)

% of members who visit regularly (industry avg: ~20%)

Facility Capacity

Max people at one time

Monthly Churn Rate (%)

Industry avg: 3–5% per month

Avg Member Tenure (months)

How long a member stays on average

2. New Membership Tier Mix

Define your 3-tier structure. Set the price for each tier and the percentage of your membership you expect in each. Percentages adjust automatically to always total 100% - change one and the tier below it compensates. A cohort is simply your group of regular members who share the same time slot - the people who show up on the same days, get to know each other, and form the social core of your facility.

Cohort Pass (fixed time slots)

2–3 set days and times per week. Members always see the same faces - building real social bonds over time. Your most community-driven tier.

Price (£/mo)

% of members

£0

Flexible Pass

Core time windows + occasional off-schedule bookings at 48hrs notice.

Price (£/mo)

% of members

£0

Open Pass

Unlimited access, any time. Premium tier - priced as such.

Price (£/mo)

% of members

£0

3. Ancillary Revenue Streams

The belonging hub model generates revenue beyond membership fees. Estimate your monthly contribution from each stream. Leave at 0 if not applicable.

Café / F&B (£/month)

Food, drink, coffee sales. Avg: £7–12 per visit for dwell members.

Co-working Desks (£/month)

Hot desk bookings, dedicated desk upgrades.

Classes & Events (£/month)

Paid classes, workshops, community events, private hire.

Creator / Instructor Platform (£/month)

Your ~25% margin on independent instructor revenue generated on your floor.

Brand & Sponsorship (£/month)

Sponsored zones, product partnerships, sampling programmes.

Institutional Contracts (£/month)

NHS social prescribing, corporate wellness, severance packages.

4. Cohort Retention Assumptions

Cohort memberships produce higher retention. Adjust based on your expectations - or use our research-backed defaults.

Expected Cohort Churn Rate (%/mo)

Boutique/cohort avg: ~2%. Standard gym: 3–5%.

Expected Avg Tenure (months)

Cohort model avg: 30–48 months. Current industry: ~14 months.

Your Projections

Current Monthly Revenue

£0

Membership fees only

New Membership Revenue

£0

Across all 3 tiers

Ancillary Revenue

£0

All additional streams

Total Monthly Revenue

£0

New model combined

Revenue Breakdown

Membership0%

Café / F&B0%

Co-working0%

Classes & Events0%

Creator / Institutional / Brand0%

Current Lifetime Value / Member

£0

Based on current avg fee × tenure

Projected Lifetime Value / Member

£0

Based on blended new fee × cohort tenure

Annual Revenue - Current

£0

Membership only × 12

Annual Revenue - New Model

£0

All streams × 12

All figures are illustrative projections only. Industry retention and utilisation benchmarks are drawn from published research cited in Article 28 - The Cohort Membership. Individual facility results will vary significantly based on location, market, execution, and conditions. This tool does not constitute financial, legal, or business advice. Always seek independent professional guidance before making investment or operational decisions.