The Health & Fitness Association's annual European flagship — bringing global fitness executives together at the London Stadium in Queen Elizabeth Olympic Park. The world's most senior fitness industry gathering outside North America.
The HFA European Congress is the international counterpart to the HFA Show in San Diego — and the most senior executive gathering in the European fitness calendar. Unlike FIBO or EHFF, which mix multiple audience levels, the European Congress is deliberately curated for C-suite and executive-level professionals: CEOs, founders, investors, and senior operators from across the global fitness industry.
The 2026 Congress is held at the London Stadium — the iconic venue originally built for the 2012 Olympic Games, now home to West Ham United and UK Athletics. The location signals ambition: this is a fitness industry event that situates itself within the heritage of Olympic sport and positions the sector as part of the broader global movement for physical excellence. The venue also gives delegates access to the wider Queen Elizabeth Olympic Park ecosystem — one of the world's most significant active lifestyle developments.
The programme runs 24–25 September, with the third day (26 September) reserved for exclusive behind-the-scenes tours of London's most innovative fitness and wellness concepts — giving delegates direct exposure to the most forward-thinking operators in Europe's largest fitness market. This club tour format has become a signature element of the European Congress and is typically the most valued component for operators looking to benchmark their businesses against best-in-class examples.