Start here The Lead Essay · 17 min The 2-Minute Versions Find your role Also available AI Jobs Report Interactive briefing Keynote Speech Video Series The five acts Act I. The Disruption Act II. The Opportunity Act III. The Verticals Act IV. The Vision Act V. The Playbook Reference shelves The Charts The Global Picture Business Guides Policy Annex — For Governments All articles →
Primary audiences Fitness & Leisure Operators HR & People Leaders All roles Founders & Investors Suppliers & OEMs Policy & Industry Bodies By region
Practical Frameworks Business Plan Builder Funding Guide Membership Revenue Modeller Industry Data Data Visuals
All Events → EHFF 2026 — Cologne, Apr FIBO 2026 — Cologne, Apr HFA European Congress — Sep ukactive Summit — Oct ISPO Amsterdam — Nov
About the Author Opinion Book a keynote Contact Usage & Attribution Legal Privacy Policy Cookie Policy Terms of Use Search articles
Language
Subscribe
Reference Shelf — The Global Picture

The Global Picture

Five regional analyses showing how AI disruption, loneliness, and the fitness boom play out across every continent — from Europe’s social prescribing revolution to Latin America’s communal resilience.

5 regional analyses
From the author

A shelf, not an act — and I want to be honest about how to use it.

These five regional reports are dense with numbers, and if you operate a single site in one country, most of those numbers are not for you. Read the one that covers your market and skip the rest with a clear conscience. I wrote them because the pattern repeats everywhere and the objection “that is a US phenomenon” kept coming up. It is not. Sarah has a counterpart in Tokyo, São Paulo and Madrid, and she is looking for the same room.

Shrab Singh

We’ve described what the fitness facility of 2035 looks like. Now let’s see where that future is already beginning to take shape — region by region, the evidence is already emerging.

Step 4 of 4

Continue to: The Playbook

We’ve seen the global evidence. Now turn it into action — data, staff, metrics, and a 12-month roadmap.

View all →