The biggest opportunity in fitness history is unfolding right now. Empty spaces, desperate landlords, shifting demand. Ten practical guides to help you expand, negotiate, convert, and build the facility of the future — before your competitors do.
10 guides~108 min total read
From the author
A reference shelf, not a chapter. Come here when the work is real: you are financing a site, negotiating a lease, or fitting out a floor.
I built these because the single most common reply I got to the essay was some version of “fine, but I have a bank manager to convince.” So: property, funding, hybrid revenue, the five-year plan, and two calculators that do the arithmetic for you. It is the least romantic part of the report and probably the most immediately useful.
Shrab Singh
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An update to this report
The messengers changed their story. The data didn't.
Since this report was published, the CEOs of OpenAI and Anthropic have softened the AI job-loss warnings we built on. We think you should know that before you read on — so we've written up what changed, what didn't, and why we still stand by the argument.