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Step 3 of 9 — Part II

The Thesis

Where do hundreds of millions go when the gathering place disappears? They go to physical spaces where real humans sweat, struggle, and belong together. The office dies. The gym inherits everything it used to provide.

2 Papers37 min total read$96B global fitness market
Step 4 of 9

Next: The Verticals

Six frontlines where the belonging economy is already taking shape.

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