Revenue per member · by class type

The more personal, the more they pay.

Three class formats, same 1,000-member gym. The difference in monthly revenue per member is stark — and it's not just price. It's retention, referrals and attachment.

Average Revenue per Member (ARM) — $/member/month

Big Groupclasses of 10–20

» +51% MORE PER MEMBER

Small Groupclasses of 4–8

1:1 Personal Training

The more personal, the more they pay. Every time.

And they stay longer too.

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