Fitness industry · global records
Every metric of knowledge work is falling. Every metric of fitness is breaking records.
While AI erases entry-level jobs, something else is surging. Gym memberships, run clubs, wellness events — all at all-time highs. This isn't a recovery; it's a reallocation of human time.
Four different metrics, four different records. When AI takes jobs, people don't sit still — they look for somewhere to put their energy, time, and identity. Increasingly, that somewhere is a gym, a trail, or a wellness event.
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